CTE Coordinator / Marketing I II III
Instructor / Teacher: Tyrell Harvey
DINE’ COLLEGE & WINDOW ROCK HIGH SCHOOL
CAREER AND TECHNICAL EDUCATION
Dual Enrollment Program
Phone 928-729-7006
CAREER AND TECHNICAL EDUCATION
Dual Enrollment Program
Phone 928-729-7006
Course Syllabus
COURSE IDENTIFICATION
Course Prefix/Number: A
Course Title:
BUS 100: Introduction to Business
BUS 105: Techniques of Supervision
BUS 210: Principles of Management
BUS 220: Principles of Marketing
Teacher: Tyrell Harvey
WRHS/CTE Program: Marketing/Business
Credit Hours: 3.0 Credit Northland Pioneer College
½ Credit Window Rock High School Marketing Program
Room Number: C-04
Course Title:
BUS 100: Introduction to Business
BUS 105: Techniques of Supervision
BUS 210: Principles of Management
BUS 220: Principles of Marketing
Teacher: Tyrell Harvey
WRHS/CTE Program: Marketing/Business
Credit Hours: 3.0 Credit Northland Pioneer College
½ Credit Window Rock High School Marketing Program
Room Number: C-04
COURSE DESCRIPTION
Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered.
Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered.
Transferability: Transfers to University of Arizona, Arizona State University, and Northern Arizona University as Elective.
PREREQUISITE
High School Senior
High School Senior
TEXTBOOKS & RESOURCES
Essentials of Marketing (11th or 12th edition), by Perrault, McGraw-Hill Publishers. ISBN 978-0073404813
Computer and Internet Access including Microsoft Office Suite software
Adobe Master Suite
Windows Movie Maker
INSTRUCTIONAL METHODS
1. Lecture
2. Audio Visual
3. Examples and Demonstrations
4. Computers
5. Simulations
6. Class Discussion
7. Tests (Written and Computer Based)
8. Presentations
9. Portfolios/projects
10. Guest Speakers
11. Student Based Enterprise
12. Research Projects
13. Sales Projects
14. Management Projects
2. Audio Visual
3. Examples and Demonstrations
4. Computers
5. Simulations
6. Class Discussion
7. Tests (Written and Computer Based)
8. Presentations
9. Portfolios/projects
10. Guest Speakers
11. Student Based Enterprise
12. Research Projects
13. Sales Projects
14. Management Projects
STUDENT REQUIREMENTS FOR METHODs OF EVALUATION AND GAIN
Evaluation of student performance and gain is determined from results of written and computer based performance tests, simulations, oral presentations, and portfolios.
Evaluation of student performance and gain is determined from results of written and computer based performance tests, simulations, oral presentations, and portfolios.
GRADING SCALE
On objective material, the following scale is used
On objective material, the following scale is used
100-90% A
89-80% B
79-70% C
69-60% D
59-0% F
89-80% B
79-70% C
69-60% D
59-0% F
Student competence is achieved by obtaining a minimum of 75% on assessments
INCOMPLETE WORK will be in accordance to Window Rock High School Policy.
INCOMPLETE WORK will be in accordance to Window Rock High School Policy.
A student shall have 10 days after the end of a grading period to make up incomplete grades. Additional time may be granted by teacher approval. Failure to make up incomplete work will result in a grade of “F” for assignment.
Whenever a student is absent due to illness, she/he may have as many days to make up worked missed as the number of days she/he was absent. Work missed by the student due to unexcused absence may not be made up for credit. Extended projects (term papers, etc.) will be due on the assigned date unless prior arrangements have been made with the instructor.
ATTENDANCE POLICY
Will be in accordance to Arizona Attendance Law and Window Rock High School Attendance Policy. A student must attend class the lawful amount of days in order to receive consideration of credit in a year course. A waiver of this policy may be considered for absences due to extended or chronic illness with a certified excuse from a physician. Students not meeting the attendance requirements for a class will receive no credit in the course.
Will be in accordance to Arizona Attendance Law and Window Rock High School Attendance Policy. A student must attend class the lawful amount of days in order to receive consideration of credit in a year course. A waiver of this policy may be considered for absences due to extended or chronic illness with a certified excuse from a physician. Students not meeting the attendance requirements for a class will receive no credit in the course.
ACADEMIC INTEGRITY
Cheating is a dishonest act. Those persons who cheat are guilty of a serious offense. The grade of 0% will automatically be given for the day’s work. If this continues, a student may be given a short suspension or lose credit for the quarter. Additional penalties apply under the Window Rock High School Discipline Code. In accordance with real-life business situations, however, most minor quizzes and assignments encourage cooperative completion.
CELL PHONE POLICY
Students’ cell phones, pagers, and other electronic communication devices must be turned off during class. Violation of this will result in confiscation of the device for the duration of the class and possibly the entire school year.
PERSONAL MUSIC & ENTERNAINMENT DEVICES
Personal Music and/or Entertainment devices may not violate school policy. Violation of this policy will result in confiscation of the device for the duration of the class. Recurring violations may be referred for more serious disciplinary action.
HEALTH AND SAFETY POLICY
Will be in accordance with Window Rock High School and OSHA rules and policies. Student discussions or behavior regarding violence, discrimination of any sort, or other threatening behavior will result in immediate referral for discipline.
Will be in accordance with Window Rock High School and OSHA rules and policies. Student discussions or behavior regarding violence, discrimination of any sort, or other threatening behavior will result in immediate referral for discipline.
COMPUTER USE POLICY
The use of computers and relevant software including the internet is a required component of this course. Computer use will be limited to specific coursework. Inappropriate use of computers (Non-course; i.e., video games, videos, music, pornography, general web surfing, etc.) will result in suspension of computer privileges for the remainder of the class. More severe abuse of computer use (violent displays, obscene content, pornography, etc.) is unlikely due to technological restraints. In their event, however, detention, short suspensions, or other stronger disciplinary measures will be assigned in accordance with the Window Rock High School Discipline Policy.
The use of computers and relevant software including the internet is a required component of this course. Computer use will be limited to specific coursework. Inappropriate use of computers (Non-course; i.e., video games, videos, music, pornography, general web surfing, etc.) will result in suspension of computer privileges for the remainder of the class. More severe abuse of computer use (violent displays, obscene content, pornography, etc.) is unlikely due to technological restraints. In their event, however, detention, short suspensions, or other stronger disciplinary measures will be assigned in accordance with the Window Rock High School Discipline Policy.
GENERAL CLASSROOM RULES AND REGULATIONS
1. Window Rock High School Student handbook rules apply in this course.
2. It is the student’s responsibility to make up absences, missed work, and assignments.
3. Students must be punctual.
4. Students must be respectful to others.
5. Students will not talk during lectures.
6. Students will follow all safety rules.
7. Students will turn assignments in on time.
2. It is the student’s responsibility to make up absences, missed work, and assignments.
3. Students must be punctual.
4. Students must be respectful to others.
5. Students will not talk during lectures.
6. Students will follow all safety rules.
7. Students will turn assignments in on time.
COURSE OBJECTIVES
After successfully completing this course students will be able to:
1. Describe the marketing environment
2. Discuss the role of ethics in marketing
3. Describe the four P’s of marketing: promotion, product, price, place
4. Be able to analyze marketing opportunities
5. Describe methods of promoting products and services
6. Describe the process of consumer decision making and its impact on marketing
7. Discuss marketing channels and the management of supply chains
8. Describe advertising and public relations
9. Briefly describe key features of the U.S. business and economic system
10. Analyze major forms of large and small business structures
11. Identify and explain key aspects of business management
12. Explain marketing and production process in business
13. Describe business finance, including stock market and insurance issues
14. Understand business accounting and information systems
15. Discuss international, national, and governmental importance and relevance to business
After successfully completing this course students will be able to:
1. Describe the marketing environment
2. Discuss the role of ethics in marketing
3. Describe the four P’s of marketing: promotion, product, price, place
4. Be able to analyze marketing opportunities
5. Describe methods of promoting products and services
6. Describe the process of consumer decision making and its impact on marketing
7. Discuss marketing channels and the management of supply chains
8. Describe advertising and public relations
9. Briefly describe key features of the U.S. business and economic system
10. Analyze major forms of large and small business structures
11. Identify and explain key aspects of business management
12. Explain marketing and production process in business
13. Describe business finance, including stock market and insurance issues
14. Understand business accounting and information systems
15. Discuss international, national, and governmental importance and relevance to business
Evaluation:
Your final grade is earned on achieved points, based upon the following criteria:
Your final grade is earned on achieved points, based upon the following criteria:
Multiple choice tests 100 points each
Marketing Plan 100 points
Cases 100 points each
Classroom Work/Homework 100 points each
Presentations 100 points each
Participation Assessed Daily
Marketing Plan 100 points
Cases 100 points each
Classroom Work/Homework 100 points each
Presentations 100 points each
Participation Assessed Daily
Final Grades are assigned as follows
Grade Percent Grade
A 90-100
B 80-89
C 70-79
D 60-69
F 59-Below
REQUIRED SIGNATURES AND FORMS
Student, Parent, and Instructor signatures are required on the course syllabus
Grade Percent Grade
A 90-100
B 80-89
C 70-79
D 60-69
F 59-Below
REQUIRED SIGNATURES AND FORMS
Student, Parent, and Instructor signatures are required on the course syllabus
Note: 1) Information and statements in this document are subject to change at the agreed upon discretion of Window Rock High School/CTE Marketing Program and Northland Pioneer College. Changes will be published and made available to the students. 2) If you are a student with a disability who may need accommodation(s) under the Americans with Disability Act (ADA) please notify the Director of Advising and Counseling or the Dean as soon as possible.
I have read and acknowledge the requirements of the WRHS Administration program.
Student: ______________________________________________________________________________
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Instructor: ____________________________________________________________________________
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Course Outline
Week 1 APA Chapter 1
Team Presentation Chapter 1
Student Store
Week 2 APA Chapter 2
Team Presentation Chapter 2
Student Store
Week 3 APA Chapter 3
Team Presentation Chapter 3
Student Store
Week 4 APA Chapter 4
Team Presentation Chapter 4
Student Store
Week 5 APA Chapter 5
Team Presentation Chapter 5
Student Store
Week 6 APA Chapter 6
Team Presentation Chapter 6
Student Store
Week 7 APA Chapter 7
Team Presentation Chapter 7
Student Store
Week 8 APA Chapter 8
Team Presentation Chapter 8
Student Store
Week 9 APA Chapter 9
Team Presentation Chapter 9
Student Store
Week 10 APA Chapter 10
Team Presentation Chapter 10
Student Store
Week 11 APA Chapter 11
Team Presentation Chapter 11
Student Store
Week 12 APA Chapter 12
Team Presentation Chapter 12
Student Store
WEEK 13 APA Chapter 13
Team Presentation Chapter 13
Student Store
Week 14 APA Chapter 14
Team Presentation Chapter 14
Student Store
Week 15 APA Chapter 15
Team Presentation Chapter 15
Student Store
Week 15 APA Chapter 16
Team Presentation Chapter 16
Student Store
Week 17 Final Project